DEEP DIVE INTO BUSINESSES

How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights

Episode Summary

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.

Episode Notes

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)

Timestamps:

• 2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.
• 4:50 How to Get People To Buy Your Subscription Program
• 7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.
• 9:59 Create an accountable influencer program that educates.
• 14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.
• 15:33 Showing Proof of How Your Product Works Is Essential